Successful viral marketing is art and in many cases pure luck. What makes the viral marketing campaign more likely to succeed is the properly created playful environment. The “Play” element is usually effective because: Motivation: We need NO motivation to play: we love playing. Play is an inherent instinct in us: since childhood we have …
Personalized search has been a major annoyance to search marketers who have hard time finding out which of search results are ranked only “for them” and which ones are seen by other searchers as well. There are few options available to Google like a Ghost and recently I have come across another interesting alternative that …
Getting people to join, subscribe or follow is only one step in the process of building the powerful community around your brand or product. Another hard, yet crucial step is engaging your community members, getting them to return to your site and participate. Twitter lists can be a great help in reminding your community members …
Social media spam can take various forms. About two (or a bit more) years ago I used to be a social media newbie myself and I remember doing what I would now call spam: I registered at social media networks to drop my own links. This was once a reason why I joined Sphinn but …
Maintaining multi-author blogs is hard but it definitely pays off. A multi-author blog provides the variety of insights, perspectives and blogs. Most feeds in my reader are from multi-author blogs – namely because I enjoy the daily variety they offer. Creating the strong community of guest authors and contributors around your blog is gold: the …
A few weeks ago I wrote a review of a cool new service Cc:Everybody started by people behind Omgili (the service I have just mentioned recently in the post on choosing SEO hosting). Basically, the tool provides a way to take advantage of your useful email correspondence which would otherwise have got lost in your …
Despite the fact is that I hang out at LinkedIn less than on Twitter or Facebook, LinkedIn is my favorite network: less clutter and more sense than anywhere else. LinkedIn is perfect for building your resume and networking for business purposes. It is confusing at times though and some of its really cool features are …
I’ve said it many times and I’ll say this again: Excel if the ultimate SEO tool that can help you in any task (if you know how to use it right). I have already shared the huge collection of Excel tips and tricks for SEOs and web marketers – that post helped me to discover …
A couple of weeks ago I took a look at some examples of how brands collect and leverage Tweeted feedback – which has a positive effect: This creates favorable social media context around the brand (and thus makes it “friendlier”); This engages users to promote the company social media profiles (by adding them to friends, …
If you do business online and participate in social media networks, the number of contacts you have is overwhelming. Networking is the most important step to succeeding online. Contacts are gold. Therefore finding the way to value each contact you build is so essential. Yet, it is hard. You come across dozens of new people …
