In the search marketing industry, we like to believe we’ve got hard and fast rules as to what goes into proper SEO. From the way we choose keywords to the length of page titles, to how often and where best to place links from one page to another and across web sites. The fact however, …
By now, most of us know about the big change Google performed this past month to the algorithm known as the “Mayday” update. We know also that it directly affected deeper page content and long tail SEO. Several people, including Brett Snyder over at SEER Interactive have come out with opinions on its impact on …
Over the past couple months a lot of buzz has been generated regarding unethical business practices in the search marketing industry. We all know the deal – if it’s not spammers claiming the age old claim of guaranteed first page rankings, it’s “independent authorities” selling rankings for profit, lead generation businesses selling badges that let …
Over the years I’ve had the curse blessing to participate on several ginormous substantial nightmare web projects that have involved several control freaks participants. Inevitably in this chaotic maelstrom process, the role of the SEO guru specialist has called for my God given slowly evolved talent at underhanded manipulation diplomacy and self-eye gouging patience. And …
I’ve touched on the topic of client expectations before, yet I can’t emphasize enough how important this subject is. So I’m devoting an entire article to it. If you think you’ve read all there is to read about this subject, move along. Nothing here to see. However if you pause long enough and honestly ask …
Okay so this article isn’t an SEO tutorial. It’s not a rant against the fine people at Google Labs. It’s not even a rant so much as a question I pose to you, Search Engine Journal’s readers. Okay – maybe I’ll rant just a little. because that’s part of my voice. Oh fine. Enough of …
A topic that has been discussed extensively by some people in the SEO community is the notion that having a W3C compliant web site is either critical to SEO or it’s not. Most recently, Edward Lewis and I debated back and forth on Twitter, with Edward holding firm to his long-standing position that compliance is …
With SMX West this week, I was going to hold off on the 2nd part of my hands-on SEO Audit series. Then I remembered that heck – I’m not going to be there so I bet enough other people in our industry won’t either that it will be a great way to give all the …
Twitter went wild today on rumors that Google decided to actually begin offering SEO consulting services. There’s even a couple articles out that make this ridiculously dumb claim in their titles, and yet it’s all due to a post on a Norwegian AdWords blog, which does NOT say that Google is getting into the business …
Welcome to part one in a series of articles on the anatomy of a hands-on SEO site audit! This was originally just going to be one article. But then my book-length article nature came up squarely against the awareness that true site audits can be extremely complex. And as much as everyone just loves those …
