SEO is a special field of endeavor. We don’t just get gifts for the same holidays as everyone else. We get them all year long. And while some people might consider them anything but gifts, I see them as some of the best gifts I’ve ever gotten. So rather than my typical technical article, or …
When performing an SEO audit, one of the most challenging issues comes when reviewing the competitive landscape. Quite often it can seem overwhelming – competitors who have thousands, tens or even hundreds of thousands of pages already in place. Sites with tens of thousands of inbound links, some coming from thousands of root domains. This …
I have many reasons to be grateful this year on many fronts for many reasons. One area happens to be the fact that I’m blessed to be working in such an amazing industry, with such amazing people. Thanks to all the people I get to work with, to my clients, to all the amazing friends …
So by now you should know how the search industry landscape completely changed overnight with the integration of Place Page results into the organic results for local search. If you don’t think the change is that radical, I suggest you pause and really comprehend the possibilities. Just one issue that’s being talked about is how …
User mind models matter when it comes to keyword research. They matter when you write the copy for Meta Descriptions, PPC Ads, on-site content, link names, and link placement. They matter when you’re creating that next viral social media piece, and when you’re establishing that Twitter usage policy. They matter in every aspect of the …
Well this one has been a long time coming. Thanks to the brilliant minds at Google, WebTV has been resurrected from the ashes, and transformed from surfing on the web over your TV to, well, surfing on the web over your TV. Except instead of a really crappy web experience on your TV due …
I had a meeting today with a prospective client and the account manager at one of my agency clients. The prospect was coming in to talk about her need for a web site for a new product she wants to sell and where she had heard that SEO was something she needed. I had almost …
Our industry is chock full of advise about how the best approach is to go for phrases that aren’t necessarily the most competitive – to go for the lower hanging fruit. Concepts in this area usually emphasize the notion that if you have to choose between two phrases that you’ll optimize for, if you go …
How far can you take a web site using SEO? On the surface, that depends solely on your ability to implement strategies and tactics to overcome the competition. Yet when you peel back the curtain, you realize there’s a lot more going on requiring you to have what essentially boils down to a psychology degree. …
The head of my top agency client’s PPC team came to me this morning to inform me that surprisingly, the daily PPC spend cap they set on a major client had been used up before 10AM, and that he was going to move more money over. It was a heads-up notification as much as a …
