Alan Bleiweiss has been an Internet professional since 1995, managing client projects valued at upwards of $2,000,000.00. A noted industry speaker, author and blogger, his posts are quite often as much controversial as they are thought provoking.
People like things easy. The easier the better. At least it's a common trait here in America, where the common perception is that life is hard, and we "deserve a break". Work is hard. Relationships are hard. Saving money is hard. Having to get up, clean your body, get ready for work, drive to work, work all day, drive home, remember to eat, remember to pay the bills... Rebelling against...
Happy new year everyone! Welcome to 2011 or MMXI to all of you Romans and movie producers! 2010 was a mixed year. The economy continued to sputter along, some things were quite memorable, others forgettable. In my last article for 2010 here at SEJ, I documented some of the ways in which 2010 was an epic year for SEO. In that article, I invited readers to offer up predictions for what...
SEO is a special field of endeavor. We don't just get gifts for the same holidays as everyone else. We get them all year long. And while some people might consider them anything but gifts, I see them as some of the best gifts I've ever gotten. So rather than my typical technical article, or one of my more opinionated rants, this week's article, my last for SEJ in 2010, is going to be something different...
When performing an SEO audit, one of the most challenging issues comes when reviewing the competitive landscape. Quite often it can seem overwhelming - competitors who have thousands, tens or even hundreds of thousands of pages already in place. Sites with tens of thousands of inbound links, some coming from thousands of root domains. This is even more of a challenge for me lately, as I perform audits on sites with hundreds of thousands or even...
I have many reasons to be grateful this year on many fronts for many reasons. One area happens to be the fact that I'm blessed to be working in such an amazing industry, with such amazing people. Thanks to all the people I get to work with, to my clients, to all the amazing friends I've come to have in the industry, my life is richer, more complete. Yet none of this would be possible...
So by now you should know how the search industry landscape completely changed overnight with the integration of Place Page results into the organic results for local search. If you don't think the change is that radical, I suggest you pause and really comprehend the possibilities. Just one issue that's being talked about is how it is possibly going to hurt businesses with multiple locations. There have been a flurry...
User mind models matter when it comes to keyword research. They matter when you write the copy for Meta Descriptions, PPC Ads, on-site content, link names, and link placement. They matter when you're creating that next viral social media piece, and when you're establishing that Twitter usage policy. They matter in every aspect of the online experience, so they should matter to you. Football or Soccer? Windshield or Windscreen? Lunch bag...
Well this one has been a long time coming. Thanks to the brilliant minds at Google, WebTV has been resurrected from the ashes, and transformed from surfing on the web over your TV to, well, surfing on the web over your TV. Except instead of a really crappy web experience on your TV due to design limitations, you're now going to have a, well, really crappy web experience due to design limitations. Google is...
I had a meeting today with a prospective client and the account manager at one of my agency clients. The prospect was coming in to talk about her need for a web site for a new product she wants to sell and where she had heard that SEO was something she needed. I had almost no information going in - no previous site to refer to, no insight into the products, or the market. Yet...
Our industry is chock full of advise about how the best approach is to go for phrases that aren't necessarily the most competitive - to go for the lower hanging fruit. Concepts in this area usually emphasize the notion that if you have to choose between two phrases that you'll optimize for, if you go for the one that has less actual search volume and less competition you'll be doing your client justice, and you'll...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
