Google Releases First Page Bid Estimates in version 13 of the AdWords API

Last week's new release of AdWords API has a feature that many have been waiting for: “First Page Bid Estimates”. This feature approximates the cost-per-click (CPC) bid needed for your ad to reach the first page of Google search results when a search query exactly matches your keyword. The estimate is based on the Quality Score and current advertiser competition for that keyword.