One of the big challenges faced by content marketers is the constant need to think up new ideas, often around the same topic. This is particularly true when it comes to blogging. These days, the shelf life of even the most compelling blog posts is pretty short thanks to our ever-decreasing attention spans and Google’s bias …
With any marketing activity, the killer is finding a tangible way to demonstrate ROI. It’s something that continues to hold back investment in new and emerging channels and something marketers have to constantly work at – often more so than the sexy, creative side. If you do it well, creating and publishing quality content has …
