With the 2012 US Presidential Election drawing near, social media once again meets broadcast media. Last Monday, CNN partnered with Facebook to launch a new tool that tracks buzz with regards to the presidential and vice presidential candidates. Called the Election Insights, this tool displays a layout of maps, charts and other visualizations that shows …
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When it comes to popularity, Twitter is not as famous as Facebook. However, it can also become a helpful social media marketing tool for your business. Your Twitter page can serve as a landing page, where your target audience can connect with you and know more about your brand. However, it has few characteristics that …
It was reported that Facebook will be transforming its Messages feature into a full-fledged email client, with a new two-panel layout that resembles Apple’s Mail on the iPad. The redesigned Facebook Messages will include easier ways to attach files and photos, a collection of emoticons, and keyboard shortcuts. New Facebook Messages: What to Expect? The …
Nowadays, there are many brands that are looking for ways on how they can get more followers on Twitter. That’s because it would help them build public exposure using the micro-blogging networking site. What most online marketers didn’t know is that gaining Twitter followers has something to do with “give and take”. Unless you are …
Search engines started presenting results of 10 sites, with the occasional 1/3/7 local listing. But over time and with the introduction of universal search, the SERPs now present URLs, images, videos, news, and book listings. Despite the transition, there are websites who were able to stay on the top rank. Regardless of the changes, you …
Your website’s search engine optimization campaign can get some help through internal link building. However, it can also damage the conversion funnel. In fact, not all SEO-friendly link building campaigns provide holistic experience for the site visitor. On the other hand, those that are helpful for the visitors are not in-sync with the website’s conversion …
Nearing one billion users, Facebook was able to connect businesses with their existing and potential market worldwide. However, not all brands that have a Facebook Page know how to attract fans through the social network. A great fan acquisition requires that you have the right mix. Include Email Marketing In the world of online marketing, …
It has already been established that Internet marketing has many facets and components. Depending on the business’ goals, there are various ways on how it can promote its products or services. This includes contextual advertising. What is Contextual Advertising? In the world of online marketing, contextual advertising is a form of web promotion wherein ads …
Also called as banner advertising, display advertising is one of the key aspects of online marketing. It is an online ads consisting of text, graphics images or logos that are embedded into a Web page. There are three commonly used display sizes in banner advertising: Leaderboard, skyscraper, and boombox. Other than that, a display ad …
A “simpler and more beautiful” AdWords, which was previewed a couple of weeks ago, will roll out to all accounts worldwide in the next few days. Earlier this month, Google announced that a new AdWords is coming. In relation to this, the search engine giant gave the new look a preview, and asked users for …