Search Engine Journal

Link Spam Detection Based on Mass Estimation
Not sure how many people believe TrustRank is in effect in the current Google algorithm, but I would be willing to bet it is. Recently another link quality research paper came out by the name of Link Spam Detection Based on Mass Estimation [PDF], authored by Zoltan Gyongyi, Pavel […]

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Google Jagger 3 Update
Matt Cutts announced the Google Jagger 3 update is live at 66.102.9.104. It sure is amazing the number of large vertical sites, .edu, and .gov results I saw in a few searches I did. Although there will probably still be a good amount of flux most the stuff I worked on seemed […]

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Google Print Book Search Launches
Google Print now allows you to search full text of books in their Google Print program. After you search you can click on a result and enter your Google Accounts password to view a full page and the two pages before and after it.
The WSJ stated: The company said it won’t […]

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More Google Print Lawsuits
Recently Google was sued by the Authors Guild for copyright infringement. It seems the Google Print product is making a few more enemies, as publishers sue Google as well:
Book publishers sued Google, escalating a nasty spat over the search-engine giant’s ambitious book-indexing project.
The Association of American Publishers said it sued the Mountain […]

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Google Offers Search History Tags
Oh so quietly Google added a tagging feature to their My Search History product. I believe Google will eventually find ways to trust Google accounts more the same way they trust domains more as they age. The tags surely can be abused, but so can links. Just like link anchor text, […]

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Sun + Google Partnership = More Toolbars… Yawn
So Google agreed to promote Open Office & Sun’s other open source software. When specifically asked how, Eric Schmidt said that they have not yet stated. Well then, what is the point of the press frenzy?
Google also said they are extending their server partnership with Sun, but again […]

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Philadelphia Chooses Earthlink for City Wi-Fi Service
Free WiFi equals targeted ads and user data. Philadelphia chose Earthlink [sub req], a company which recently called Google’s free Wi-Fi in San Francisco unsustainable. From the Philadelphia article:
In the Philadelphia program, the high-speed service will be available for free in parks and other public places. To get wireless […]

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MSN to Debut Paid Search Ads Today?
I believe it is going to be a limited beta test open to select advertisers, but… From the Internet Herald Tribune: “Microsoft will unveil on Monday its own system for selling Web advertising as it struggles to compete with Google and Yahoo in the expanding Web search business. The […]

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Microsoft Eyeing AOL Partnership
From Bloomburg: Shares of Time Warner Inc., the world’s largest media company, rose as much as 2.4 percent after the New York Post said the company is in talks to sell a stake in America Online to Microsoft Corp. Microsoft, the world’s biggest software company, would pay New York-based Time Warner an […]

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Google Geico Trademark Suit Settled Out of Court
CNN reports the remainder of the landmark trademark case between GEICO and Google was settled out of court: GEICO, the No. 4 U.S. auto insurer and a unit of investor Warren Buffett’s Berkshire Hathaway Inc. (Research), said a suit filed in the U.S. District Court for the Eastern […]

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