Search Marketing

Ask.com TV Commercials Successful?

Ask.com TV Commercials Successful?

If you watch some TV in the US or even outside the US, you may have noticed some apes searching on a search engine named Ask.com. Ask.com has released a blitz of TV commercials in Europe and the US to try to show users the unique flavor of Ask powered search and the creative tools Ask provides to it searchers.

I have seen one of the commercials, it involves apes searching, representing how its time for a new way to search the Internet. The commercial shows Smart Answers, Binoculars and Ask’s other features.

Yea, so you want to see it, don’t you. Well, I think I have finally convinced Ask.com to post the commercials at their blog. I have a feeling they will be live sometime today at The Ask Blog, so keep checking (I will update this blog when I know its live).

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Barry Schwartz, Search Engine Roundtable Search Forum Coverage – Barry Schwartz is the Editor of Search Engine Roundtable

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5 thoughts on “Ask.com TV Commercials Successful?

  1. I saw the ad the other night and my teen kids actually said they would ‘check out’ the search engine. Without “Jeeves” attached it comes off to them as a brand new product.
    They are 15 and 13 and really only know Google. It’s not that Google is cool or even that good, it’s more a case of that is what is presented through the school district.

  2. The ask.com commercial with the baby chimp saying “I’m hungry” really caught my attention. Dispite the fact that I am not a huge fan of monkeys, it was charming enough to make me check out the search engine for the first time (I never used askjeeves either).

  3. As a communications student , by habit I analyze commercials. The chimp one,and the ape people searching the web not only caught my attention, it made me laugh alot and I recognized what the commercial was for. Usually that combination tactic is not sucessful,until now. Most importantly, it got me to actually use ask.com.

  4. Let’s be honest folks, Ask.com is a second tier engine, and their ads are even worse? Monkey’s? Why don’t the focus on the facts…their results from Teoma are deplorable, and even their CEO knows it…why else jump ship of a cushy CEO job?

  5. Cheryl says: The ask.com commercial with the baby chimp saying “I’m hungry” really caught my attention. Dispite the fact that I am not a huge fan of monkeys, it was charming enough to make me check out the search engine for the first time…Well-I didn’t find the ad charming-I wrote to them to ask them to pull their disgusting and racist ad-why is it that everytime a monkey speaks on t.v. it has a ‘black’ voice (think Lion King)-because black people are really monkeys, right? I will NEVER use askjeeves since they have such a low opinion of black people.