Ask Jeeves Name Game

Ask Jeeves Name Game

Looks like the folks at Ask Jeeves are getting a free small focus group on the name change over at Search Engine Watch Forums. The thread is named Ask Jeeves Name Guessing Game and asks the members which name they think Ask Jeeves will choose in the long run.

In the keynote conversation with Danny Sullivan, Ask Jeeves CEO Steve Berkowitz mentioned the company was thinking of changing its name, but made some noises that it would not be a big change. Does anyone have any guesses as to what they’re going to come up with?

Based on what he said, I can’t imagine it being anything else but Jeeves.com. Let’s put this one down at 3-1 odds. But based on what Diller seems to have said when he bought the company, he thinks “Jeeves” is too snooty. He’s the boss, and it still sounds like they might change, so Ask.com is the favorite, at 2-1. I still think they might convince him otherwise. I mean what kinda crazy thing is that, disliking a butler for being snooty.

This is all brought up from a past article where Diller hinted to Ask Jeeves to be Renamed to Ask and then the recent Keynote by Steve Berkowitz at SES this past week.

My opinion, the name with be changed to Ask.

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Barry Schwartz is the Editor of Search Engine Roundtable and President of RustyBrick, Inc., a Web services firm specializing in customized online technology that helps companies decrease costs and increase sales.