Ask Jeeves Asks Google’s AdWords
Have you ever spoke with an expert in a field and asked them a question about a topic they should have the answer to, but they respond that they need to ask someone else? Well, what about Ask Jeeves? You do a search at Ask Jeeves, and then you find Mr. Jeeves requesting Google AdWords to give you the answer. Isn’t Ask Jeeves suppose to be the expert (I believe that is the origin of “teoma” the technology Ask Jeeves uses to power the engine).
For example, do a search on pay per click at Ask Jeeves. The first 10 results are from AdWords and then if you scroll all the way down, you find the Teoma results.
One person at the WebmasterWorld conference asked why doesn’t Ask Jeeves move those AdWords results away? In fact, someone said that when Ask had the PFI program, he saw that he was getting tons of impressions but zero click throughts, implying that no one really sees the Teoma results. Ask Jeeves is really proud of Teoma and I believe they should promote it more in their major search presence.
Do you think Ask Jeeves will Meltdown? like these other WebmasterWorld forum members? Will the cannibalization of its own technology hurt Ask Jeeves in the long run?
–
Columnist Barry Schwartz is the Editor of Editor of Search Engine Roundtable and President of RustyBrick, Inc., a Web services firm specializing in customized online technology that helps companies decrease costs and increase sales.
Vote for this post : 0
or Buzz it at Yahoo :
Comments
8 responses so far ↓
ed on Nov 25, 2004 at 1:13 pm
where to find empty hvac recovery tanks for sale
Karen on Nov 28, 2004 at 3:57 pm
looking for interactive lesson plans to teach lifelong skills for middle school students effective conflict resolution
junior on Nov 28, 2004 at 10:16 pm
where can i find a machine that will place glue on the end of paper to make scratch pads ? thank you
E. Wilson on Dec 5, 2004 at 12:16 am
Need to know best way to paint walls in an 85 year old house that has many wavy lines to it. All patched & ready to go, had small print wallpaper for years, hid a lot, but removed it & tried a plain paper & it shows all indentations, dents, waves etc. Decided to go with the paint, but don’t know what treatment will cover best. Some type of stucco probably, faux finish?, but which would be best, remember, house is 85 yrs. old.Thanks
Bob WEhitehead on Dec 14, 2004 at 5:54 pm
What is the shelf life of Martini’s 100% pure olive oil and Lipton tea bags?
jjb on Dec 15, 2004 at 2:26 am
Yeah, and there are Google Ads all over this blog too!
phentermine on Jan 16, 2005 at 2:22 pm
Schöne Seite
Ernesto Montijo on Mar 6, 2008 at 8:44 am
Definition/meaning of “Idolatry”, as aplicable to Bible studies.
Leave a Comment