Social Media

Are Your Beliefs Social Media Marketable?

I was watching Spider-Man 3 over the weekend when I saw the all too familiar Jackie Chan and Arnold Schwarzenegger anti-piracy advertisement and it got me thinking about what various people believe in and how social media marketable those beliefs are.
Here’s a look at the advertisement:

While you could defend this advertisement on principle, how do you think it will fare on a social media community where the only MPAA-related content that gets any attention has to do with how MPAA steals code and violates licenses, uploads fake torrents, and how to spot them, and how the MPAA killed the movie theater experience and how to take the fight back to them? The same applies to the RIAA as well.
One the other hand are people like Trey Parker and Matt Stone (creators of South Park) who continuously rip on the RIAA and that tactics of the MPAA, and have even publicly said (about downloading),

It’s how a lot of people see the show. And it’s never hurt us. We’ve done nothing but been successful with the show. How could you ever get mad about somebody who wants to see your stuff?

And others like Ninch Inch Nails’ Trent Reznor who has told the RIAA to fuck off, and being a musician, has taken a stand against the music industry and released his music on The Pirate Bay, because he understands people’s motivations behind stealing music.
As you can see, every link I chose in this article refers to an article that was submitted to Digg and reached the site’s front-page consequently creating massive amounts of traffic for the site where the content originated from and created lots of positive or negative buzz for the people covered in the article – specifically because of their beliefs. Also, while you can see that Matt Stone, Trey Parker, and Trent Reznor’s beliefs are completely social media marketable, the RIAA and MPAA’s beliefs are absolutely not.
How about your beliefs? Are they social media marketable, and if not, how does that affect you?

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3 thoughts on “Are Your Beliefs Social Media Marketable?

  1. I guess the success with social media relies upon numerous values your product/marketing offers to the people. Free high quality videos? Piracy has that :)

  2. It really depends on the social media in question. Us geeks (most of Digg’s audience) tend to be liberal, have an open mind and stay informed on what’s going on. Due to the nature of the Internet, we’re likely to be exposed to many different sources of information, so we usually see both sides of the issue. Most of us also tend to be very critical of authority, the rich, and big companies, hence we’re generally against the RIAA/MPAA/big pharma/etc..

  3. Digg audience taking into accounts both parts of the story, when it comes to SEO? Very, very far from that. Some don’t kno w what SEOs do, even.
    Then again, you did say ‘usually’.
    Sorry, you’ve stepped on a sore toe here ;)