AOL is “missing an opportunity to retain traffic because it sends viewers to Google.” The portal suffers from “leakage,” said Rohan.
How do you stem this outflow? At a recent media dinner Rohan attended earlier this week, one media executive suggested that AOL could perhaps increase its retention rate if it were to buy Ask Jeeves, which owns Teoma, an algorithmic search engine that competes with Google.
If AOL were to do that, then it would not be so reliant on Google, and would have the option to end its working relationship”.
Thanks to Avantex for the tip.
Posted by Serge.
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