AOL has re-launched their video platform with a new redesign and model that has proven to work…it’s called Social Media. With the success of YouTube and many other video sharing sites, and video in general, AOL is debuting their new video platform with a whole new look and feel to it.
“The redesigned AOL Video portal builds upon what we’ve learned is the critical importance of combining industry-leading technology with a unique, easy-to-navigate user experience,” said Kevin Conroy, AOL executive vice president, in announcing the relaunch.
The new portal will also allow for new advertising opportunities through contextual advertising and video sponsorships.
According to Broadcasting & Cable, “AOL said its video portal is the only of its kind to have online syndication deals with all four broadcast networks and the only site to have an agreement with ESPN. It also has deals with MTV Networks and Discovery Networks, among others.”