SEO

Amazon.com’s Clickriver Pay-Per-Click Search Advertising

Amazon.com’s A9 Search division has finally launched a service which is sure to catch the eyes of the search engine marketing world, Clickriver.

Clickriver is a pay-per-click search engine advertising service which will let advertisers purchase sponsored search links directly through Amazon.com.

beta Amazon.coms Clickriver Pay Per Click Search Advertising

Like Google AdWords, Microsoft adCenter & Yahoo Publisher Network, Clickriver ads will be shown in the sponsored results within Amazon.com searches and on some product detail pages.

homepage info Amazon.coms Clickriver Pay Per Click Search Advertising

During its beta launch, Clickriver is especially looking for advertisers from the travel, finance and investment, training and education, entertainment, insurance, healthcare and physical fitness, IT assistance and consulting, & photo printing sectors.

With Clickriver, a wide range of complementary products and services can be advertised at the precise moment that someone is interested — as they shop, browse, and search on Amazon.com. For example, ads from banks can display on pages for finance and investment books, such as on the “Road to Wealth” product page. Ads from photo printing services can display next to search results for cameras and tripods. Ads for hotels, car rentals and travel agencies can display on pages for travel books, sunglasses, suitcases, portable DVD players and other travel accessories sold on Amazon.com.

For now, the Clickriver ads will only be shown on Amazon.com, and Amazon.com will continue to work with other 3rd party ad networks, but in time expect other Amazon.com properties, including IMDB.com, to perhaps integrate the Amazon.com owned search marketing ad service.

Screen Shot 2014 04 15 at 7.21.12 AM Amazon.coms Clickriver Pay Per Click Search Advertising
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Amazon.coms Clickriver Pay Per Click Search Advertising

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5 thoughts on “Amazon.com’s Clickriver Pay-Per-Click Search Advertising

  1. I expect advertiser on Clickriver will initially get low click volume (or low CTR) as Amazon is not yet syndicating to its partner site.

    The good side of it is that PPC advertisers will have another new platform to work with.

  2. Hmmm… I wonder if it could be used for Amazon, PPC Arbitrage.

    Your ad might say: “Don’t buy [This Book] until you gave seen [This]

    Then provide nothing but Amazon affiliate links back to the same product on your landing page.

  3. Even though Google Ads are already gone from Amazon network, but this if executed properly on the long run could draw customers from Google, or at least, make them split the amount they pay between the two.

    A very good reason to believe so is that this will present a hot area for Amazon merchants to advertise their product, right where people are looking for it. The same place.

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