AdWords account holders will have something to expect some time next week when AdWords starts measuring the loading time of an ad’s landing page. Loading time is the amount of time it takes for users to see the landing after clicking on an advertiser’s link.
Loading time is a very important factor in determining whether ad links’ convert into a successful campaign or not. There are many factors that determine loading time of landing pages, and all of these contribute to the ultimate object of ad units, that is to bring the user to the information they want when they click on the link in the ad units. The longer it takes for users to wait for the landing page to load, the more likely that they won’t partake of what a site has to offer. Or even worst, the user might even just stop the browser and forget about visiting a site. Loading time analysis and data will be made available in the keyword analysis page of AdWords’ accounts. AdWords users will have one month to review their site before AdWords make the necessary adjustment and eventually incorporate the landing page loading time into AdWords users Keywords’ quality score.
Again, another useful tool. Hats off to Google AdWords for this new feature.
More information can be found at the AdWords Help Center.