Comments on: New Research On AdWords Broad-Session-Based Match Type Results

By: Kristien

Kristien — Tue, 29 Sep 2009 13:47:10 +0000

I just discovered an alarming session-based search query in the campaign of a photographer. Apparantly his ad appeared when a sick pervert was looking for “naked girls that are children”. How am I going to explain the customer he paid €0,50 for the visit of a paedophile?

By: Sue Blatchford

Sue Blatchford — Fri, 04 Sep 2009 23:38:33 +0000

I have been arguing with Google over this one – I asked for a refund for a client who spend $2000 in a month on session based searches that were so not targeted it can only be considered waste. There is no OPT OUT and no they won’t give a refund – even though my client paid in excess of $20 per click on terms that have nothing to do with their product and for traffic we did not want. This is has made me extremely angry – and it is not even possible for us to add all of the Session Based Variables to the negative keyword list. I have been working as a paid search marketing for 7 years and I feel that we have so much less control over the campaign management today than we did 7 years ago. In fact the Cost Per Conversion has increased so dramatically over the last 12 months – he is questioning the value of using Google at all anymore. Google gone Greedy???

By: Elizabeth

Elizabeth — Tue, 01 Sep 2009 16:50:55 +0000

As soon I started reading this I started thinking about where the opt-out checkbox might be and blast! There isn’t one!

By: max

max — Tue, 01 Sep 2009 07:39:49 +0000

good .. this m favorites topics.
Thanks to Brian Carter

By: Brian Carter

Brian Carter — Tue, 01 Sep 2009 00:11:18 +0000

Andrew, ya, as you imply, you can use negative keywords for expanded broad match (after search query report), but there’s no way I can see to stop broad-session-based keywords ahead of time. And you could never anticipate what they’d be, because a searcher could totally change topic focus at any time. Dastardly, AdWords! :-(

By: Brett

Brett — Tue, 01 Sep 2009 00:05:58 +0000

Seems like another hurdle one needs to overcome somehow. Thanks for bringing this to my attention though. Because I hadn’t noticed it yet.

By: David

David — Mon, 31 Aug 2009 17:15:08 +0000

I was hoping that it would potentially work closer to the Facebook Ad system, where if they had already clicked your ad, it would show a different ad or not show your ad if their previous visit was recorded as a bounce.

You would get a second set of reporting such as unique impressions and unique clicks…

By: Craig Danuloff

Craig Danuloff — Mon, 31 Aug 2009 15:44:19 +0000

Thanks for calling more attention to this. Agree with the post and Andrew, that it is completely unreasonable for Google to do this without providing at least an opt-out (when really it should be opt-in.).

By: Andrew Goodman

Andrew Goodman — Mon, 31 Aug 2009 15:08:31 +0000

Brian, and unlike normal expanded broad match, there’s no easy way out such as resorting to regular consultation of the search query report, right? Do you see any solutions?