The web’s largest and most popular social news website, Digg, is slowly moving toward its third complete year in operation. With the site continuing to age and no apparent buyouts in the works, it has become much more important to continue to monetize the massive number of pageviews the site receives with advertising.
Since the conception of Digg, the site’s primary mode of advertising has been handled through Google’s AdSense, with different blocks of advertising available for purchase through Federated Media. In recent visits, however, I have noticed an increase in the number of non-AdSense advertisers.
Some of these include Equifax, Netflix, MSN Video, Business Week, Expedia, Ask.com, Ancestry.com, Comcast, Billboard, Windows Live Search, and Snorg Tees. While it is very good to see many large companies finding value in advertising on Digg, the one that interested me most was Snorg Tees.Snorg Tees is a small company so I was curious to see if and how advertising on Digg has been working out for them. In an emailed response Matt said,
I have gotten some really good positive feedback from some Diggers who found us there, which means we are connecting with a lot of people who are interested in our products. So we are definitely generating new customers and increasing awareness of our brand / store. Hopefully that will continue.
This should be very encouraging news for advertisers looking to spread their name to and through the Digg audience. There was a time when Digg was an advertiser’s worst nightmare because many of its users were utilizing AdBlock to remove its advertising. With the Digg population continuing to grow in size and diversity, advertising on the site is become much more profitable for both Digg and the advertisers.