The web’s largest and most popular social news website, Digg, is slowly moving toward its third complete year in operation. With the site continuing to age and no apparent buyouts in the works, it has become much more important to continue to monetize the massive number of pageviews the site receives with advertising.
Since the conception of Digg, the site’s primary mode of advertising has been handled through Google’s AdSense, with different blocks of advertising available for purchase through Federated Media. In recent visits, however, I have noticed an increase in the number of non-AdSense advertisers.
Some of these include Equifax, Netflix, MSN Video, Business Week, Expedia, Ask.com, Ancestry.com, Comcast, Billboard, Windows Live Search, and Snorg Tees. While it is very good to see many large companies finding value in advertising on Digg, the one that interested me most was Snorg Tees.Snorg Tees is a small company so I was curious to see if and how advertising on Digg has been working out for them. In an emailed response Matt said,
I have gotten some really good positive feedback from some Diggers who found us there, which means we are connecting with a lot of people who are interested in our products. So we are definitely generating new customers and increasing awareness of our brand / store. Hopefully that will continue.
This should be very encouraging news for advertisers looking to spread their name to and through the Digg audience. There was a time when Digg was an advertiser’s worst nightmare because many of its users were utilizing AdBlock to remove its advertising. With the Digg population continuing to grow in size and diversity, advertising on the site is become much more profitable for both Digg and the advertisers.
Steve Searer
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I feel that the Snorg T-shirts company did good by advertising on Digg. Their ads are eye-catching and that one girl is pretty cute.
They clearly know diggers! (read teenage boys with more hormones than brain cells).
Hrm, this is one of those “well duh” type articles but naturally it has jumped right up the upcoming Digg ranks.
Snorg-tees works because its a woman in a tight tshirt and the digg audience is majority young-ish male. Just do a search for video bloggers and you see the same thing.
Other advertisers don’t work as well.
Simple reality. I would have liked this article if it would have been packed with numbers and facts rather than a “this is who is advertising” and “here is one who works well even though they are selling basically sexy tshirt women”
In fact, the ads running could be remnant campaigns. Maybe get some figures from digg mgt?
I was wondering, is Digg paying Pronet for posting so much stuff about Digg? Come to think about it, I’ve never seen you guys criticize Digg, not a bit. There’s always something great to say about Digg on this blog.
It’s not that I hate Digg, I read it several times a day, but if you guys want to be taken seriously, try and diversify your posts a bit.
Ramzi – I think a couple weeks ago Neil wrote a post critizing Digg bigtime.
I just had to go to digg (a page I view regularly) to see where the advertising was placed… It turns out that my mind automatically blanks out AdSense advertising blocks.
I agree with Allen. Some real numbers to support this article would be much better.