Adapt Adds Small Business SEM Management to Software Suite

October 9th, 2007 by Loren Baker, Editor | No Comments

Adapt Technologies has added a new ‘Small Business Tier’ to their SEM-in-a-Box PPC software which has the new price point of $199 per month (their Professional and Agency software starts at $299 per month) . The new, more economical, pricing plan was put together for small businesses which are spending less than $5,000 per month on Google or Yahoo and want to manage their PPC campaigns ‘in-house.’

More information on the Small Business version of SEM-in-a-Box from Adapt :

The Small Business tier of SEM-in-a-Box offers key features to help small business marketers better manage bids and systematically improve their paid search campaigns, including automated performance analysis, bid management, and ad text testing and optimization.
Due to advances in data management, automation and scalability, Adapt can now offer an attractively priced yet full-featured PPC solution to Google and Yahoo advertisers.
Pricing is fixed not based on the number of bid updates or keywords in a campaign.
No software installation is required and there is no long-term commitment.