So your business now have a Company Page in LinkedIn, the next thing you need to do is take advantage of your profile’s features to leverage your brand. One way to do this is to update your account’s status regularly. The good thing about this is that you can designate a number of employees that can do this with you. As posted on LinkedIn’s Learning Center:
Company Status Updates are posts made by the company to share anything from company news to product releases to promotions to relevant industry articles. Posts can be seen on the company’s Overview tab by any LinkedIn member or on each follower’s homepage Updates feed.
Why Only a Number of Employees can Update Your Company Status?
Originally, anyone with a valid @companyusername.com email address can make minimal edit on the company’s profile page. However, the launch of this feature only allows selected employees to administrate your business profile.
The rationale behind this limitation is unknown, but it is safe to say that choosing a small number of designated employees to work of the page can do something good on your LinkedIn marketing efforts. If you designate a small number of employees who can update your LinkedIn company page, it won’t confuse your followers as to what your business real voice is.
Furthermore, you’ll only need to train a few employees to manage your company page with you. If you’re ready to activate your company status update, just follow the simple steps below:
- If you are a page administrator, visit your LinkedIn company page, and then click Admin Tool > Edit.
- Under the Company Page Admins, select the “Designated Users Only.” You have to do this in order to activate your Company Status Update. If you choose “All employees” instead, the status update box will not appear on your profile.
- After choosing the Designated Users Only, you can now select who among your network can be your page admin under “Manage Admins.” Your Company Status Update box will then appear.
Having a LinkedIn company page allows you and your employees to share information about your brand on a different platform. It also adds character to your page, although the social network is meant for a white-collar transaction. A status update allows your company page to have its voice and become more personable.
This will even help you encourage your network connection to interact on your content. In turn, this will help your posts to spread further and reach your target audience.