Depending on the efforts that you exert in terms of online marketing, placing your website on search engine result pages may not be enough. But another good way to optimize your content is by acquiring inbound links from popular and relevant websites. However, this could mean sending a link request to various website owners.
Follow the Website’s Guidelines
Before you send an email, make sure that you’ve checked the website first. See if they don’t have any Add URL form, or whether they are requiring a particular subject line for link request. Failure to comply with their guidelines can result from your message being ignored.
Personalize Your Message
Another thing that you should check is the webmaster’s name. Unless you can’t find it elsewhere, you can resort to using the “Dear Site Owner” salutation.
It’s important to address the site owner by his name because that is one thing that they will be looking for. Personalizing your message will give them a sense that you’ve read and visited his website in any capacity. Ultimately, it’s an indication that you’re not a spammer.
Make a Professional Impression
Other than letting the website owner know that you’re not a spammer, you should also show them that you are professional. Introduce yourself. Tell him what website you’re handling and describe a little bit about it. Indicate what makes your site unique and good to convince them that you’re worth the link.
Be Clear and Specific
When sending out a link request, your email must be clear and concise. Tell them the reason why you’re reaching out to them, as well your site’s name and URL.
You should also be specific about which of their sites you want to get your backlinks from. Most website owners handle multiple sites, so let them know which one you are talking about. Furthermore, indicate the page where you want the inbound link to come from. Don’t let them guess which part of the site would be suitable for your link building campaign.
Leave Your Contact Information and Reciprocate Link Requests
In case they decided to go back to you, always include your contact information on your link request. It should have your website’s name and URL, your email and phone number. In case they ask for a link back from your page in exchange, guarantee the website owner that you already added their link and then include the page where you put it.
Although it looks tedious, sincerity in your link request will be obvious. As long as you can convince them that you’ve visited and read their site other than the homepage, the higher the chances that they will help you.