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We talked to About.com’s Director of Search, Marshall D. Simmons yesterday and here’s what we have to say about this breaking news.
About.com has announced that they have changed their entire site of guide driven informational sites into, well, the world’s largest BLOG! About.com is now using blog technology to keep their information updated and fresh. They have moved all 450 home pages to a blog format.
What does this mean? Well, About.com, the original information site on any subject has just become more user and “mining guide” friendly.
Since blogs are becoming such a popular craze on the web, this only goes to show that blogging has gone far beyond the tech culture and is becoming an accepted form of web site management.
More Facts on About.com’s Blogging:
* About.com is using MovableType Technology
* Each site features advertising which helps justify the use of a blog as a revenue building device
* 450 sites means about 400 or so new blogging guides to the blogging world!
* About.com has become the largest web entity to adopt the BLOG- giving more credit to blogging
More on About.com from About.com:
Each blog in About.com’s network is run by a professional Guide who is carefully screened and trained by About. Guides build a comprehensive environment around each of their specific topics, including the best new content, relevant links, How-To’s, Forums, and answers to just about any question.
Check out the new BLOGGED version of About.com