It’s been my experience with social media and marketing that there are communities of people out there just waiting to be given a reason to send a retweet, post a comment, or share a link. As Internet marketers, it’s sometimes our job to give these communities that reason.
With the above in mind, a few days ago, the fair Julie Joyce contributed a piece here on Search Engine Journal about the virtues of infographics. In that article, she loosely concludes that there are four reasons infographics are cool:
- they spread well on social media platforms;
- they’re good as linkbait;
- they’re good for those of us with short attention spans;
- they’re another good way of diversifying a link profile.
…As a woefully clumsy fan of Ms. Joyce, but as an up and coming SEO, I’d like to offer up a fifth.
The fifth reason infographics are cool is because they can spur the creation of user generated content.
And, if they’re particularly controversial or outrageous, they may even spur a massive amount of UGC. For example, in my most recent, and first, implementation of an infographic-y style blog post for survival blogger, you’ll notice there are about 400 words of actual blog post and about fourteen thousands words of comments.
In my little world, that type of interaction is pretty solid. Now, I realize that in the current SEO world it’s links that ultimately matter; however, 14k words of free content ain’t too bad for what was probably about two hours of work. I’m guessing that for as long as that page is in a search engine’s index, it will rank for some pretty wild longtail searches. Check out the slightly outrageous graphic below:
So, what’s the takeaway here? Well, considering that captive audiences are sometimes just waiting to interact with publishers and just need a small push to do so, make sure that you as a publisher or content creator understand what the best push is.
In the example above with the survival blogger, my rag-tag content team had to truly familiarize ourselves with his content and past interactions; i.e., what got readers excited and what design aesthetic would be acceptable.
To do this, we read dozens of previous posts and comments. Once we did that, we had to come up with a concept that we thought was most likely to get a response; i.e. write up something harmlessly controversial that would create conversation.
Since guns and ammo can be controversial, we thought that was a good way to go. Once those two things were complete, it was just a matter of creating and publishing the content and hoping our push was enough to get the audience to interact.
Anyway, thanks to Ms. Joyce for her fine thoughts on infographics and for hopefully not being too mad at me for piggy-backing off her brilliance.