After major updates there is no doubt regarding spamdexing and low quality work that it will be caught and hit sooner or later by Google. So, it is essential to work according to the webmaster guidelines and more importantly is to work smartly rather than working hard and getting hundreds of low quality back links …
image credit: ShutterStock On Monday, May 13, 2013, Matt Cutts released a very interesting video to the Google Webmaster Help YouTube channel. The video, titled What should we expect in the next few months in terms of SEO for Google?, covered a lot of ground, including upcoming changes to Penguin, Panda, SERP clustering, hacked sites, and Author Authority. …
Brave New SEO World? I’ve been reading lots of articles lately about the forever altered post-Panda and post-Penguin SEO landscape… a land where content is once again king… a land where trust and identity are key… a land where you might not want the kinds of links you used to want. Many of these articles state, quite rightly, …
If you own an online business, or work in the world of search engine optimization (SEO), then you probably know by now that SEO is not an exact science. Unlike chemistry, there is no formula that guarantees success. It does not suffice to mix the right ingredients together in order to get a substance which …
Nearly a year ago, in April of 2012, Google rolled out its Penguin update. Like all of Google’s search engine algorithms, Penguin was designed to improve search results for online browsers. Penguin’s main targets were sites that had been over optimized with a disproportionate amount of spammy or manipulative links. The roll out hit some websites harder than …
Most of us think our job is done after we hit the “Publish” button on WordPress. We take a deep breath, sit back in our chair, and congratulate ourselves on another article well done. Then we go back to pulling out what’s left of our hair, worrying about how to build more links. While we …
Matt Cutts published a video with a very interesting topic recently. He discussed the question, if a legitimate and customer appreciated business can compete in gaining high rankings in the search engines with companies that specialize in traffic acquisition. Can they? As stated in the video, the Internet leveled the chances of big and small …
PENGUIN – AN INTRODUCTION Most of you must be familiar of Google Penguin – believed to be the search engine giant’s latest weapon to counter websites that deliberately violates Google’s Webmaster Guidelines. Since the latest Google update Penguin 2.0 is on its way to hit soon; it is important for you to understand the basics …
Author’s note: This is just a heads up that I have decided to exclude both the outreach process and content generation from this article for two main reasons. Firstly, they are both huge topics which are covered in far more depth, and detail, elsewhere than I could ever hope to do. Secondly, I’m approaching this …
There is something weird happening when I watch the movie “Escape from New York” by John Carpenter (1981): an impulse of rebellion that rises any time against injustices. Sometimes I feel alone against a post-apocalyptic black-hat world, and I feel like there are just a few people and a few strategies I …
