Comments on: 8 Ways Clients Can Help Their PPC Agency Succeed

By: Tony Nguyen

Tony Nguyen — Thu, 25 Feb 2010 06:44:33 +0000

Another great post. Too many times marketers talk negative about their own work with “what not to do” you are on the business side while elevating the marketing side of it as well.

By: bad ppc

bad ppc — Tue, 10 Mar 2009 15:37:34 +0000

great tips! Clients have a huge role in helping their agencies succeed in a good PPC campaign.

By: Google Adwords Services

Google Adwords Services — Thu, 22 Jan 2009 19:07:58 +0000

Class post, we have had some bad ppc campaigns for clients mainly because of poor communication on their part…. Which is a real shame as PPC does work and other have run great adwords campaigns with terrific results.

By: ciasta

ciasta — Sat, 03 Jan 2009 16:51:05 +0000

I love the point 3 – Communicate. I think it’s the bigger problem. Customers normally don’t care about the process , they care only about expenses and profits. They don’t think they need to put any effort in marketing process. And that sux:(

By: Dave

Dave — Mon, 29 Dec 2008 19:26:05 +0000

Trust your agency, but also keep in mind that what looks good for the agency is not always what’s in the client’s best interests.

By: Dana Lookadoo

Dana Lookadoo — Wed, 24 Dec 2008 17:26:09 +0000

Can’t thank you enough for writing this! Big take-aways for me are trust, collaborate, communicate and your point about choosing clear, quantifiable goals.

Agree with @Bags that everyone should read this. It applies to much more than PPC!

By: Bags

Bags — Wed, 24 Dec 2008 15:47:04 +0000

Amen and hallelujah! I want every one of my present, future and even past clients to read this… weekly… and memorize it.

Seriously, this should be scripture.

By: Kevin P.

Kevin P. — Wed, 24 Dec 2008 15:39:58 +0000

Definitely put a smile on my face!

I know a couple of clients I would love to email this article to.

By: Xurxo Vidal

Xurxo Vidal — Tue, 23 Dec 2008 21:30:16 +0000

Brian,

I think you just put a smile on search marketers faces!

Most of your points are common sense – to many search marketers that is. Now the trick is to make it common sense for clients so they can get the most out of their agencies’ expertise.

By: Blog Expert

Blog Expert — Tue, 23 Dec 2008 16:47:11 +0000

I think trusting the agency is the most important thing. Without trust there will never be anything there. It is the beginning of everything and the end of everything.