Tools

5 Useful Yahoo! Pipes to Monitor Your Brand

After Yahoo! SiteExplorer and Flickr, Yahoo! Pipes is the third reason why I love Yahoo! so much.

Surprisingly, I come across too many people who have no idea how to use Yahoo! Pipes and what one can do with them.

This post is meant remind us of some huge possibilities behind the tool: here are 5 great Yahoo! Pipes that can be used for brand monitoring for competitive research and reputation management:

Pipe URL Aggregated sites Best feature
Social Media Firehoseyahoo.com,
google.com, technorati.com,
twitter.com, blogspot.com,
youtube.com,
wordpress.com
Search for multiple terms at a time (comma separated)
Conventional & Social Media TrackerNews sites [Google, Yahoo, Live]; Blogs [Google Blog Search, Bloglines, WordPress blog search, Technorati]; Social media [Twitter, Friendfeed, Youtube, Digg, Metafilter, Wired]Set the timeframe
Social Site Submission Watch DogDigg, RedditDomain backlinks from social media sites
Content Keyword RSSDigg, Technorati, Yahoo News, PRWeb, and Google NewsFilters out identical content
Meta Search AlertsDel.icio.us, Findory, Flickr, Google Blog Search, Google News, Google Search, Icerocket, Live Search, Technorati, Yahoo News, Yahoo SearchFilters out duplicate URLs

Social Media Firehose is a social media search for tracking brand or product mentions on a number of social media sites, including flickr, twitter, friendfeed, digg etc. It allows to filter your search by location and to block any domain or phrases from search.

yahoo pipe social 5 Useful Yahoo! Pipes to Monitor Your Brand

Conventional & Social Media Tracker combs through multiple blog and social media search engines and also allows you to filter results based on dates published.

Social Site Submission Watch Dog keeps track of your domain submissions to Digg and Reddit.

social submission watch pipe 5 Useful Yahoo! Pipes to Monitor Your Brand

Content Keyword RSS aggregates news sources from multiple sites such as Digg, Technorati, Yahoo News, PRWeb, and Google News, compares content, removing same stories and outputting a unique RSS feed and also allowing you to set how many entries the feed can contain.

Meta Search Alerts aggregates search results from a number of sources and ensures all the URLs are unique.

 5 Useful Yahoo! Pipes to Monitor Your Brand
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project, MyBlogGuest.com.
 5 Useful Yahoo! Pipes to Monitor Your Brand

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4 thoughts on “5 Useful Yahoo! Pipes to Monitor Your Brand

  1. Thanks Ann for mentioning my pipe…

    I’d like to point out that C&S Media Tracker would also filter out duplicate urls & content based on link & description…

  2. Awesome tips, Ann. I want to bring to your attention the first and only truly semantic search engine that currently works on Twitter data, TipTop, now available in a beta version at http://FeelTipTop.com TipTop’s powerful engine understands each and every message on Twitter just like a human being would. As a result, it can discover from within the data the very best tweets organized nicely along a variety of categories and concepts learned dynamically. In fact, the entire platform learns from data as data flows through the engine. You can now see in real time the sentiment associated with anything in the world – people, brand, companies, products – that people are talking about. Please give it a try.