Paid Search 101

5 Tips for Maximizing Your AdWords Campaign with Bjorn Espenes of Finch

In a recent interview from San Francisco CA, Bjorn Espenes from finch.com gave his 5 tips for maximizing your AdWords campaign.

Finch™ is an online advertising service technology that helps clients to optimize their Google AdWords using automated software to increase sales and profits or generate leads.

To learn more about maximizing your AdWords campaign, watch the video below:

Here are some key takeaways from the video:

  • Do not buy clicks from Google. Buy outcomes and setup your tracking to be able to monitor and optimize for outcomes.
  • Buy exact matches. They convert higher and have a higher click rate so there is positive feedback. Long keyword lists with lots of exact match terms.
  • Use all the extensions and parameters on the ads. They help you differentiate your ads and you get more real estate so your click-through and quality score goes up.
  • Very few people do remarketing for search, but remarketing can be used to build profiles so that you know where to bring customers back to. You don’t have to worry about assisted clicks, instead, you can focus on how far they get in the sales funnel with data.
  • Have ads optimized for individual keywords rather than groups. Isolate keywords to individual ads.

To find out more about Finch™, be sure to visit their website at Finch.com. If you have any questions after watching the video, feel free to ask them in the comments section below! Visit SEJ’s YouTube page for more videos.

 5 Tips for Maximizing Your AdWords Campaign with Bjorn Espenes of Finch

Murray Newlands

Murray is Deputy Editor at Search Engine Journal, Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink. In 2011 Wiley published his book Online Marketing: A User's Manual. Born in England, Murray moved to the USA in 2011 being recognized by the US government as "an alien of extraordinary ability". Murray co-authored Content Marketing Strategies for Professionals with Bruce Clay. Murray runs the agency Influence People bases in San Francisco.
 5 Tips for Maximizing Your AdWords Campaign with Bjorn Espenes of Finch

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One thought on “5 Tips for Maximizing Your AdWords Campaign with Bjorn Espenes of Finch

  1. Its interesting to know how Bjorn Espenes simplified a somewhat complicated process for many marketers. His takes in this interview are revealing. One of the tips that readily comes to mind include what clicks to buy from Google and details on remarketing. These are crucial points marketers would gladly want to be very clear of.