Comments on: 5 Steps to Launching a Mobile Search Campaign

By: helen77

helen77 — Thu, 01 Apr 2010 14:22:10 +0000

Interesting article. In terms of Mobile ad platform, you should try Aditic. They have sharp metrics and targeted audience. My agency uses their ad platform for its Mobile Ad campaigns and we are pleased with our ROI.www.aditic.com

By: helen77

helen77 — Thu, 01 Apr 2010 09:22:10 +0000

By: Douglas McDonald

Douglas McDonald — Fri, 26 Feb 2010 12:35:45 +0000

Well… really you should re-direct to a mobile site that has been designed for mobile rather than squash what you have into a small screen – not just in terms of visuals – but also taking into account that mobile users have very different goals when visiting a site compated to a fixed line user. Most sites, “optimised” still offer a frustrating and poor experience compared to one bearing the “mobile context” in mind. Of course, there should always be an option to view the full site.

By: Wool

Wool — Fri, 26 Feb 2010 10:10:01 +0000

Great article. I wasn’t aware of the ability in Google Analytics to track Mobile clicks. For ecommerce sites this is another great advantage and reason to create mobile friendly landing pages. It will be interesting to watch the mobile side of SEO develop.

By: Joshua

Joshua — Thu, 25 Feb 2010 14:05:07 +0000

Great Article Megan. I especially like the part where you give the dimensions for the landing pages. When I worked for T-Mobile I can’t tell you how many times customers asked me, “Why is this not shrunk down?” “This one is, but this one isn’t?”. When pages are optimized for mobile browsing it makes it a lot better experience.

By: iPad Developer

iPad Developer — Thu, 25 Feb 2010 13:01:10 +0000

Way back when SELand had an interesting article: a thorny issue detecting mobile search click fraud.
Since then Facebook is setting the tone by claiming that advertisers have to pay for the clicks whether legit or not:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121682
Facebook showing their true colours?
I’d be interested to see whether the advertisers have improved their handling of the major aspects of click fraud prevention on mobile:
Cookies
IP Address
Geolocation
Pay-for-performance & conversion rate data
I suspect, given their benefiting from it, it’s not much…