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	<title>Comments on: 5 Critical AdWords Reports for Optimal PPC&#160;Optimization</title>
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	<link>http://www.searchenginejournal.com/5-critical-adwords-reports-for-optimal-ppc-optimization/8355/</link>
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		<title>By: Mike Johnson</title>
		<link>http://www.searchenginejournal.com/5-critical-adwords-reports-for-optimal-ppc-optimization/8355/comment-page-1/#comment-1093105</link>
		<dc:creator>Mike Johnson</dc:creator>
		<pubDate>Tue, 03 Feb 2009 18:35:05 +0000</pubDate>
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		<description>Ha! That last little bit about the negative article  and site-targeting is a great gem. I guess the lesson is to test!</description>
		<content:encoded><![CDATA[<p>Ha! That last little bit about the negative article  and site-targeting is a great gem. I guess the lesson is to test!</p>
]]></content:encoded>
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		<title>By: Michael Johnson</title>
		<link>http://www.searchenginejournal.com/5-critical-adwords-reports-for-optimal-ppc-optimization/8355/comment-page-1/#comment-1092699</link>
		<dc:creator>Michael Johnson</dc:creator>
		<pubDate>Tue, 27 Jan 2009 22:53:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/5-critical-adwords-reports-for-optimal-ppc-optimization/8355/#comment-1092699</guid>
		<description>One of the best, most targeted Adwords advice articles I have come across.  I can honestly say this article will save me money because I have made most of the mistakes outlined in the 5 topics listed here.

Thanks!</description>
		<content:encoded><![CDATA[<p>One of the best, most targeted Adwords advice articles I have come across.  I can honestly say this article will save me money because I have made most of the mistakes outlined in the 5 topics listed here.</p>
<p>Thanks!</p>
]]></content:encoded>
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		<title>By: Chris Goward</title>
		<link>http://www.searchenginejournal.com/5-critical-adwords-reports-for-optimal-ppc-optimization/8355/comment-page-1/#comment-1092686</link>
		<dc:creator>Chris Goward</dc:creator>
		<pubDate>Tue, 27 Jan 2009 18:16:07 +0000</pubDate>
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		<description>Good tips, Brian. 

Connecting the dots from AdWords to final conversion alone can be an eye-opener for lead generation marketers. 

We&#039;ve got some interesting lead generation and ecommerce conversion optimization case studies here:
http://www.widerfunnel.com/proof/case-studies

If you haven&#039;t tested your conversion funnels with Google Website Optimizer yet, you&#039;re almost guaranteed to get a lift.</description>
		<content:encoded><![CDATA[<p>Good tips, Brian. </p>
<p>Connecting the dots from AdWords to final conversion alone can be an eye-opener for lead generation marketers. </p>
<p>We&#8217;ve got some interesting lead generation and ecommerce conversion optimization case studies here:<br />
<a href="http://www.widerfunnel.com/proof/case-studies" rel="nofollow">http://www.widerfunnel.com/proof/case-studies</a></p>
<p>If you haven&#8217;t tested your conversion funnels with Google Website Optimizer yet, you&#8217;re almost guaranteed to get a lift.</p>
]]></content:encoded>
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	<item>
		<title>By: SEO Services India</title>
		<link>http://www.searchenginejournal.com/5-critical-adwords-reports-for-optimal-ppc-optimization/8355/comment-page-1/#comment-1092662</link>
		<dc:creator>SEO Services India</dc:creator>
		<pubDate>Tue, 27 Jan 2009 12:36:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/5-critical-adwords-reports-for-optimal-ppc-optimization/8355/#comment-1092662</guid>
		<description>hey...
all reports are useful but from that 5, i like placement report and  Search Query Report most</description>
		<content:encoded><![CDATA[<p>hey&#8230;<br />
all reports are useful but from that 5, i like placement report and  Search Query Report most</p>
]]></content:encoded>
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	<item>
		<title>By: Sean Galusha</title>
		<link>http://www.searchenginejournal.com/5-critical-adwords-reports-for-optimal-ppc-optimization/8355/comment-page-1/#comment-1092633</link>
		<dc:creator>Sean Galusha</dc:creator>
		<pubDate>Mon, 26 Jan 2009 20:14:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/5-critical-adwords-reports-for-optimal-ppc-optimization/8355/#comment-1092633</guid>
		<description>Nice piece Brian!  I especially like the placement report and use it quite regularly to find some hidden gems for clients and our own affiliate campaigns alike.</description>
		<content:encoded><![CDATA[<p>Nice piece Brian!  I especially like the placement report and use it quite regularly to find some hidden gems for clients and our own affiliate campaigns alike.</p>
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