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	<title>Comments on: 4 Step PPC Ad Optimization&#160;Process</title>
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	<link>http://www.searchenginejournal.com/4-step-ppc-ad-optimization-process/8162/</link>
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		<title>By: Pay Per Click Campaign Management</title>
		<link>http://www.searchenginejournal.com/4-step-ppc-ad-optimization-process/8162/comment-page-1/#comment-1109138</link>
		<dc:creator>Pay Per Click Campaign Management</dc:creator>
		<pubDate>Fri, 28 Aug 2009 10:11:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/4-step-ppc-ad-optimization-process/8162/#comment-1109138</guid>
		<description>There is always room for improvement. Testing is crucial and it is important to continue to experiment even if one of your ads seems to be doing really well.</description>
		<content:encoded><![CDATA[<p>There is always room for improvement. Testing is crucial and it is important to continue to experiment even if one of your ads seems to be doing really well.</p>
]]></content:encoded>
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	<item>
		<title>By: Julia</title>
		<link>http://www.searchenginejournal.com/4-step-ppc-ad-optimization-process/8162/comment-page-1/#comment-1099460</link>
		<dc:creator>Julia</dc:creator>
		<pubDate>Sat, 02 May 2009 18:50:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/4-step-ppc-ad-optimization-process/8162/#comment-1099460</guid>
		<description>Brian,

Thank you for putting all this together. Can you please publish links to your other posts about metrics that you mentioned?

Thanks in advance!</description>
		<content:encoded><![CDATA[<p>Brian,</p>
<p>Thank you for putting all this together. Can you please publish links to your other posts about metrics that you mentioned?</p>
<p>Thanks in advance!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Internet Marketing Consultant</title>
		<link>http://www.searchenginejournal.com/4-step-ppc-ad-optimization-process/8162/comment-page-1/#comment-1091284</link>
		<dc:creator>Internet Marketing Consultant</dc:creator>
		<pubDate>Mon, 29 Dec 2008 14:30:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/4-step-ppc-ad-optimization-process/8162/#comment-1091284</guid>
		<description>I loved the article, however, I do have a question:

&quot;Get out the thesaurus and the Words and Phrases that Sell books.&quot;

The thesaurus is obvious, but any links you could provide to help point your readers in the right direction to find these &#039;words and phrases that sell books&#039;? Do you have a &#039;go-to&#039; site that you wouldn&#039;t mind sharing?

Keep up the good work! Your posts are always informative!</description>
		<content:encoded><![CDATA[<p>I loved the article, however, I do have a question:</p>
<p>&#8220;Get out the thesaurus and the Words and Phrases that Sell books.&#8221;</p>
<p>The thesaurus is obvious, but any links you could provide to help point your readers in the right direction to find these &#8216;words and phrases that sell books&#8217;? Do you have a &#8216;go-to&#8217; site that you wouldn&#8217;t mind sharing?</p>
<p>Keep up the good work! Your posts are always informative!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Pay Per Click Management</title>
		<link>http://www.searchenginejournal.com/4-step-ppc-ad-optimization-process/8162/comment-page-1/#comment-1090675</link>
		<dc:creator>Pay Per Click Management</dc:creator>
		<pubDate>Thu, 18 Dec 2008 16:35:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/4-step-ppc-ad-optimization-process/8162/#comment-1090675</guid>
		<description>I always test my ads. It is crucial to find the best words.</description>
		<content:encoded><![CDATA[<p>I always test my ads. It is crucial to find the best words.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Chawalit</title>
		<link>http://www.searchenginejournal.com/4-step-ppc-ad-optimization-process/8162/comment-page-1/#comment-1090656</link>
		<dc:creator>Chawalit</dc:creator>
		<pubDate>Thu, 18 Dec 2008 11:38:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/4-step-ppc-ad-optimization-process/8162/#comment-1090656</guid>
		<description>interesting!</description>
		<content:encoded><![CDATA[<p>interesting!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Chawalit</title>
		<link>http://www.searchenginejournal.com/4-step-ppc-ad-optimization-process/8162/comment-page-1/#comment-1090654</link>
		<dc:creator>Chawalit</dc:creator>
		<pubDate>Thu, 18 Dec 2008 11:32:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/4-step-ppc-ad-optimization-process/8162/#comment-1090654</guid>
		<description>interesting ....... ;)</description>
		<content:encoded><![CDATA[<p>interesting &#8230;&#8230;. ;)</p>
]]></content:encoded>
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	<item>
		<title>By: willtobill</title>
		<link>http://www.searchenginejournal.com/4-step-ppc-ad-optimization-process/8162/comment-page-1/#comment-1090647</link>
		<dc:creator>willtobill</dc:creator>
		<pubDate>Thu, 18 Dec 2008 09:59:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/4-step-ppc-ad-optimization-process/8162/#comment-1090647</guid>
		<description>Its always worthwile adjusting and testing ad copy. Have you ever tried ascii art in the ad text, it deffinately stands out from the crowd:
http://willtobill.blogspot.com/2008/12/ascii-art-is-innovative-way-to-catch.html</description>
		<content:encoded><![CDATA[<p>Its always worthwile adjusting and testing ad copy. Have you ever tried ascii art in the ad text, it deffinately stands out from the crowd:<br />
<a href="http://willtobill.blogspot.com/2008/12/ascii-art-is-innovative-way-to-catch.html" rel="nofollow">http://willtobill.blogspot.com/2008/12/ascii-art-is-innovative-way-to-catch.html</a></p>
]]></content:encoded>
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	<item>
		<title>By: ssaakk</title>
		<link>http://www.searchenginejournal.com/4-step-ppc-ad-optimization-process/8162/comment-page-1/#comment-1090636</link>
		<dc:creator>ssaakk</dc:creator>
		<pubDate>Thu, 18 Dec 2008 07:28:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/4-step-ppc-ad-optimization-process/8162/#comment-1090636</guid>
		<description>good</description>
		<content:encoded><![CDATA[<p>good</p>
]]></content:encoded>
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	<item>
		<title>By: Wendy Brache</title>
		<link>http://www.searchenginejournal.com/4-step-ppc-ad-optimization-process/8162/comment-page-1/#comment-1090168</link>
		<dc:creator>Wendy Brache</dc:creator>
		<pubDate>Tue, 16 Dec 2008 17:26:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/4-step-ppc-ad-optimization-process/8162/#comment-1090168</guid>
		<description>Good info, Brian–look forward to talking with you soon–
Wendy
www.kismetgroupwebmarketing.com</description>
		<content:encoded><![CDATA[<p>Good info, Brian–look forward to talking with you soon–<br />
Wendy<br />
<a href="http://www.kismetgroupwebmarketing.com" rel="nofollow">http://www.kismetgroupwebmarketing.com</a></p>
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	<item>
		<title>By: Wendy Brache</title>
		<link>http://www.searchenginejournal.com/4-step-ppc-ad-optimization-process/8162/comment-page-1/#comment-1090167</link>
		<dc:creator>Wendy Brache</dc:creator>
		<pubDate>Tue, 16 Dec 2008 17:25:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/4-step-ppc-ad-optimization-process/8162/#comment-1090167</guid>
		<description>Good info, Brian--look forward to talking with you soon--
Wendy</description>
		<content:encoded><![CDATA[<p>Good info, Brian&#8211;look forward to talking with you soon&#8211;<br />
Wendy</p>
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