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3 WordPress Plugins to Diversify Your Content

We all have a little trouble coming up with fresh ideas for blog posts from time to time. It would be wonderful if we were always on top form, but if you go through past published content you will probably start to see patterns. Periods of time where you have written about the same thing over and over again, staying within a specific niche or genre.

The best thing you can do for your blog is diversify your content. For your own work it can be as easy as picking a few fresh topics to write about. But there are other ways, such as changing the tone, providing a new set of links or connecting to new people you have never had a connection to before.

Here are three WordPress plugins that can help you to diversify your content and freshen up your blog.

1. Zemanta

*Diversify with images and related links*

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Zemanta is one of the best tools for bloggers out there. There are hundreds of thousands of publishers already using it, as well as advertisers. While you are writing your blogs posts, it keep you even more inspired by showing you related images, blog posts and other types of content.

You have full editorial control of all related posts shown, and the layout is customizable. It is also mobile optimized, so you should be able to use it with other plugins that make it easily navigated by mobile device users. Just select whether you want it for publishers or advertisers, then put in your URL. It will lead you through the process from there.

2. My Blog Guest

*Diversify with different writing styles and voices*

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Guest blogging is by far the most effective way to breathe a fresh air into your blog (when done right! Avoid people like this)

I try to offer one guest post per week on my main blogs, and up to three per week on my secondary blog. Not only does this give a new point of view and a tonal shift in my content, but it gives me a bit of a break. All while generating a new line of readers each time, and so bulking up my traffic and building quality connection!

MyBlogGuest guest blogging plugin aims at making the process easier: There’s no need to go out there searching for authors and contacting them. All you need is go to your blog dashboard and choose posts you are likely to write from there.

Important: There’s NO need to publish anything that comes your way though. Remember to keep your quality standards high and don’t forget to connect to and interact with the article authors after their articles go live.

Disclaimer: I am the owner of MyBlogGuest, so I am likely biased

3. Linkcious

*Diversify by linking out to (partner) content*

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Instead of focusing on the primary content, try offering links on the rest of your site to new places. This is a simple plugin that creates links with full color pictures to other sites that have related content or products.

You have probably seen it in use many times on different sites around the web. It is very efficient and a great way of passively diversifying traffic in particular. So far it is in invite-only mode, which makes it an exclusive program. It is definitely worth requesting the invite.

Do you know of any good WordPress plugins for diversifying content? Let us know in the comments.

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Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project, MyBlogGuest.com.
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13 thoughts on “3 WordPress Plugins to Diversify Your Content

  1. I’ve been using Zemanta for… I don’t know. A long time anyway. It’s a great plugin for inspiration but I find I make more use of it to help me select tags for my posts in a consistent way and to find authority sites to link to for reference, the auto-suggest tagging and linking in Zemanta is a godsend for that.

  2. Ann do you use Linkcious on any of your sites? Can you influence the content provided by Linkcious? I’m currently trying out Engageya (wordpress plugin) but I am not happy with the lack of link offer control. While I’m for a little link diversity a Bollywood add on a post about HDMI cables seemed a bit of a stretch.

    1. Thanks for featuring linkcious.com!

      We built Linkcious because we cannot find a good related products widget that automatically selects products from a specified domain and places them contextually on any web page.

      Check this working example for Ikea here. In this post, we have shown how to use Linkcious to contextually show products from the Ikea store on our blog posts.: http://blog.linkcious.com/180/the-related-products-widget-the-ikea-case-study/
      The products selected depends on the content of your page.

      It also works as a way to get diversified content but as the related links are really accurate, Linkcious is really useful for related products currently.

      Do drop us a tweet or email to let us know what you think. :)

  3. I used MyBlogGuest tool and it is great for interacting with other bloggers within your niche. If you write high quality guest blogs, you’ll see great results in the traffic of your site.

    Thanks for sharing this plugins! :)

  4. Hi Ann,

    Thanks for sharing these ideas. It seems that everyday there is always something new to be learning and finding information that I am able to utilize can be a small challenge to find after filtering through the masses of articles. I struggle with new ideas to post about and appreciate the idea of using Zemanta. I have been using Zemanta for tagging but not for finding new ideas. The Myguestblogpost plugin sounds perfect, I must check it out further as I have only setup a way to contact me on my blogs if someone was interested in guest posting.

  5. Hello Ann,

    I like this post. But I don’t understand how linkcious comes in to this equation.

    I know how important it is to keep the customer at your own site until they buy the product. When the potential buyer comes to your e-commerce site then he/she is half baked and his wallet was half open and now with this plugin you are sending them to somewhere else. This will be suicidal for an e-commerce site.

    Great example is Amazon, you can buy everything from Amazon including the related products.

    If it is a blog post (not an e-commerce website) then the example given above is ok but still why would I promote something if I am not benefited directly or indirectly? Are they allowing the webmasters to insert affiliation links in the product showcase widget? Being a blogger what benefit I would get sending traffic to somewhere else?

    Please clarify!

    Cheers,
    Narendra

    1. Hi Narendra,

      It’s the other way around. You can use Linkcious to send users to your ecommence site when they visit your blog (or your affiliate’s blogs). The products shown are selected contextually based on the content on your blog, previous click through data and impressions specific to each page so they are really relevant.

      Other popular uses include:

      1) Linkcious makes it really easy for you to show related links contextually within a single ecommerce site. We select which links to show based on keyword relevance. We also track the clicks, impressions and social interactions and select the links based on the of information we collect. Our testers report an increase in conversion of 20%!

      2) Linkcious is fully compatible with google DFP (or other advertising sites) and you can use it with an ad server to generate related products on a specific page.

  6. Ann,

    Well, I am a long time user of MyBlogGuest and to say the least it has “revived” my dying blogs with great insights provided by – perhaps not all – but some prolific writers/bloggers.

    Ivan