Google SERPs consist of the page titles and search snippets generated based on your search query. The words used throughout the SERPs (excluding the search term itself) are your keyword closest neighbors, its related words that are often used in the same context.
What if we could extract those words? That would open up some very cool opportunities:
- Giving us more ideas for new content;
- Enriching our keyword lists;
- Showing us more ways to optimize our pages, etc.
Now, the good news is that we actually can extract words from search engine SERPs, and here are three tools to help us:
Keyword Finder
Keyword Finder is a new web-based tool that “uses your term to search the web [note: it os not quite clear which search engine the tool uses], extract the relevant keywords from the 50 most successful pages returned and sorts them by frequency.” (credits for the find to Andy Murd).
The fact that other sites were successful in getting placed that high in search results should give you a good idea of what to do to get your product up there.
Search Cloudlet
Search Cloudlet (install here) analyzes Google SERPs and extracts most frequent words representing them in a tag cloud based on the popularity of each one. For more accurate results set Google to show 100 results per page (for the tool to have more data to analyze):
Deeper Web
Deeper web is another FireFox extension that offers to “find better search terms extracted from your search results”. It has a couple of cool features you will love:
- Refine search results by adding / excluding any term from the tag cloud;
- Get the tag cloud of phrases (two-word combinations).
Thanks Ann, for the tool. I’d install cloudlet but not using it..its looking very conjusted in those search term..dont know about other tools looking into that…
I really like the keyword finder tools, that WILL come in handy. I see that Bing has the deeper Web tool built into their site. This is a toss up for me, not sure about it yet.
Thanks for the post.
All good stuff – I really liked these tools.
Hi Ann
Loved the Keywordfinder, DeeperWeb was a bit too US centric for my needs and I’m off to give Search Cloudlet a try…
Thank you and I hope you and yours are well.
been using DeeperWeb for several weeks for my google searches and it became a real must have!
will give Keyword Finder a try- sounds interesting
Must also vote for DeeperWeb. I’ve started using it about a month ago, and use it almost every day since.
It does have a few minor features that are missing that I’d like to see, but overall it’s awesome!
Thanx for all these nice tools, it will b very helpful.
Thanks for the credit, Ann.
I like word-cloud based tools, they provide an interesting user interface to address the problem. I’d love to see a word cloud added to the Adsense keyword research tool.
I’ve just tried out keyword finder, looks nice and simple and I was impressed with the results it returned.
I’m turning into quite a fan of your articles.
Thanks Anne
The “Search Cloudlet” is awesome! Thanks for brining this to my attention as this will surely save me quite a bit of time. If only twitter would let you set the number of tweets displayed.
Nice article. Have you considered developing your own scripts using a scripting language such as php or biterscripting ? I tend to like biterscripting ( http://www.biterscripting.com ) since it is rather simple to learn.
Sen
There other sites that will find related or similar words. Try http://www.wordslike.net or reference.com