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	<title>Comments on: 2009: The Year Ahead for PPC and Google&#160;AdWords</title>
	<atom:link href="http://www.searchenginejournal.com/2009-the-year-ahead-for-ppc-and-google-adwords/8284/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.searchenginejournal.com/2009-the-year-ahead-for-ppc-and-google-adwords/8284/</link>
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		<title>By: Browsewire</title>
		<link>http://www.searchenginejournal.com/2009-the-year-ahead-for-ppc-and-google-adwords/8284/comment-page-1/#comment-1093323</link>
		<dc:creator>Browsewire</dc:creator>
		<pubDate>Fri, 06 Feb 2009 23:48:15 +0000</pubDate>
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		<description>Any idea if Google Adwords are not working for last two days ?</description>
		<content:encoded><![CDATA[<p>Any idea if Google Adwords are not working for last two days ?</p>
]]></content:encoded>
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		<title>By: Context</title>
		<link>http://www.searchenginejournal.com/2009-the-year-ahead-for-ppc-and-google-adwords/8284/comment-page-1/#comment-1092255</link>
		<dc:creator>Context</dc:creator>
		<pubDate>Sun, 18 Jan 2009 11:37:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/2009-the-year-ahead-for-ppc-and-google-adwords/8284/#comment-1092255</guid>
		<description>Thank you for sharing and support of my similar ideas.
My bet for 2009 on PPC!</description>
		<content:encoded><![CDATA[<p>Thank you for sharing and support of my similar ideas.<br />
My bet for 2009 on PPC!</p>
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		<title>By: Justin March</title>
		<link>http://www.searchenginejournal.com/2009-the-year-ahead-for-ppc-and-google-adwords/8284/comment-page-1/#comment-1092118</link>
		<dc:creator>Justin March</dc:creator>
		<pubDate>Wed, 14 Jan 2009 17:46:09 +0000</pubDate>
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		<description>Analytics are key but also... 

People forget that correct and well thought out keyword selection at start-up with an idea of how relevant each phrase is plays an important part in campaign effectiveness. 

Being careful with funds during a recession should be revamping and improving your activity not sitting back and hoping for the best.</description>
		<content:encoded><![CDATA[<p>Analytics are key but also&#8230; </p>
<p>People forget that correct and well thought out keyword selection at start-up with an idea of how relevant each phrase is plays an important part in campaign effectiveness. </p>
<p>Being careful with funds during a recession should be revamping and improving your activity not sitting back and hoping for the best.</p>
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		<title>By: art</title>
		<link>http://www.searchenginejournal.com/2009-the-year-ahead-for-ppc-and-google-adwords/8284/comment-page-1/#comment-1092085</link>
		<dc:creator>art</dc:creator>
		<pubDate>Wed, 14 Jan 2009 04:49:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/2009-the-year-ahead-for-ppc-and-google-adwords/8284/#comment-1092085</guid>
		<description>Targeted  traffic is king and tracking conversion is queen.</description>
		<content:encoded><![CDATA[<p>Targeted  traffic is king and tracking conversion is queen.</p>
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		<title>By: Billy Ye</title>
		<link>http://www.searchenginejournal.com/2009-the-year-ahead-for-ppc-and-google-adwords/8284/comment-page-1/#comment-1092075</link>
		<dc:creator>Billy Ye</dc:creator>
		<pubDate>Tue, 13 Jan 2009 21:57:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginejournal.com/2009-the-year-ahead-for-ppc-and-google-adwords/8284/#comment-1092075</guid>
		<description>Businesses new to online marketing don&#039;t know that driving massive amounts of search traffic to their website does not necessarily guarantee a positive impact on the bottom line.  Tracking the spend of PPC and revenue generated with analytics will provide lots of insights into a positive return on advertising spend.</description>
		<content:encoded><![CDATA[<p>Businesses new to online marketing don&#8217;t know that driving massive amounts of search traffic to their website does not necessarily guarantee a positive impact on the bottom line.  Tracking the spend of PPC and revenue generated with analytics will provide lots of insights into a positive return on advertising spend.</p>
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		<title>By: Dan London</title>
		<link>http://www.searchenginejournal.com/2009-the-year-ahead-for-ppc-and-google-adwords/8284/comment-page-1/#comment-1092056</link>
		<dc:creator>Dan London</dc:creator>
		<pubDate>Tue, 13 Jan 2009 15:00:51 +0000</pubDate>
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		<description>&quot;You can’t optimize without conversion tracking.&quot;

Agreed. It is amazing how many people will drive blind.

It is also amazing how some IT/webmasters will fight having to put this code up on the site.</description>
		<content:encoded><![CDATA[<p>&#8220;You can’t optimize without conversion tracking.&#8221;</p>
<p>Agreed. It is amazing how many people will drive blind.</p>
<p>It is also amazing how some IT/webmasters will fight having to put this code up on the site.</p>
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