Social Media

2007 Predictions

I have just been tagged by [Allen Stern](http://www.centernetworks.com/2007-predictions) and [Cameron Olthuis](http://www.cameronolthuis.com/2006/12/predictions-for-2007/) to share my predictions for 2007. So here goes:
1. Digg – It seems that a lot of marketers are leveraging Digg for links and some go as far as trying to “[game](http://www.niallkennedy.com/blog/archives/2006/11/social-network-spam.html)” the system. I think Digg is going to make it very difficult for new comers to game the system and less power is going to be placed on the friends feature.
1. YouTube – [Google acquired YouTube](http://www.techcrunch.com/2006/10/09/google-has-acquired-youtube/) this year and it’s all about eyeballs and ads. During ’07 I think there will be ads merged within or at the beginning of videos. Users will probably get ticked off at first, but most probably will not care after a while. It also looks like branded YouTube channels are going to become more and more common, just as branded MySpace profiles have become very popular with big brands.
1. MySpace – Social networks are something that corporations are increasingly leveraging to engage their customers, increase brand loyalty and to appeal to new audiences. MySpace marketing is going to really start taking off soon and more design shops are going to begin specializing in MySpace designs.
1. Google – Although Google is all about algorithms and not having humans do the work, I think they are going to start getting into the social media space a lot more. Yahoo has their del.icio.us, will Google have Digg?
1. Women – Millions of men surf the web on a daily basis and have nothing good to do. Due to sites like YouTube that make it easier to reach these men, I think more women are going to start vlogging for companies because even if the vlog sucks thousands of guys will watch just because they can watch a girl on the screen for free.
1. Lonelygirl15 – [Deception](http://knifewriter.blogspot.com/2006/09/lonelygirl15-is-lie.html) is a great way to get a lot of hype. So who’s going to be Mesotheliomagirl15?
Instead of tagging a few people leaving out thousands, I am tagging everyone. So if [you](http://www.time.com/time/magazine/article/0,9171,1569514,00.html?aid=434&from=o&to=http%3A//www.time.com/time/magazine/article/0%2C9171%2C1569514%2C00.html) want to play along, feel free to make some predictions about 2007.
Have a Happy New Year!

 2007 Predictions
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at Quick Sprout.

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3 thoughts on “2007 Predictions

  1. Oh, well, Neil…not knowing that someone else had already started the predictions tag I “started” one on my blog and even sent you an invitation…but I see you’ve already responded :-). Please ignore my request.

  2. Being fairly new to SEO in general and social sites in particular, I’m not sure if this prediction has already come true?
    Someone will come up with a browser widget that allows for push-button digging/delicious tasting/stumblingupon/myspace favorites, etc. (as many sites have a similar organizational structure) at once.
    I think in order for these sites to gain mass appeal with a non-tech crowd (and thus widen the base for advertising), they have to be something more like Amazon’s “one-click” ordering.
    It seems a bit of a stretch for an everyday person to spend even five-ten minutes marking a favorite piece of content for five-ten different social sites–closer to thirty seconds would be more manageable?