Comments on: 10 Types of Landing Page Goals for PPC Campaigns http://www.searchenginejournal.com/10-types-of-landing-page-goals-for-ppc-campaigns/17849/ Wed, 15 Feb 2012 00:21:59 +0000 hourly 1 http://wordpress.org/?v= By: RexDixon http://www.searchenginejournal.com/10-types-of-landing-page-goals-for-ppc-campaigns/17849/comment-page-1/#comment-1271514 RexDixon Fri, 26 Mar 2010 00:31:30 +0000 http://www.searchenginejournal.com/?p=17849#comment-1271514 Megan - drop by the A/B Tests site when you get a minute - <a href="http://www.abtests.com" rel="nofollow">www.abtests.com</a> - and follow us on twitter @abtests Megan – drop by the A/B Tests site when you get a minute – http://www.abtests.com – and follow us on twitter @abtests

]]> By: RexDixon http://www.searchenginejournal.com/10-types-of-landing-page-goals-for-ppc-campaigns/17849/comment-page-1/#comment-1231634 RexDixon Thu, 25 Mar 2010 19:31:30 +0000 http://www.searchenginejournal.com/?p=17849#comment-1231634 Megan - drop by the A/B Tests site when you get a minute - <a href="http://www.abtests.com" rel="nofollow">www.abtests.com</a> - and follow us on twitter @abtests Megan – drop by the A/B Tests site when you get a minute – http://www.abtests.com – and follow us on twitter @abtests

]]> By: David Bouchez http://home-biz-success-online.com http://www.searchenginejournal.com/10-types-of-landing-page-goals-for-ppc-campaigns/17849/comment-page-1/#comment-1207148 David Bouchez http://home-biz-success-online.com Sat, 27 Feb 2010 18:13:31 +0000 http://www.searchenginejournal.com/?p=17849#comment-1207148 Yes, I agree that measuring transactional conversion is key. Thanks for the informative and professional post. Yes,

I agree that measuring transactional conversion is key. Thanks for the informative and professional post.

]]> By: Brian Carter http://www.searchenginejournal.com/10-types-of-landing-page-goals-for-ppc-campaigns/17849/comment-page-1/#comment-1201764 Brian Carter Sun, 21 Feb 2010 18:48:21 +0000 http://www.searchenginejournal.com/?p=17849#comment-1201764 I like it, Megan. It's nice to pull back from just one type of conversion and look at all the options. Just as multiple advertising channels have an additive effect on the brand (not always visible to our last-click analytics), multiple conversion goals help us make our interactions with customers deeper and more interesting. I like it, Megan. It’s nice to pull back from just one type of conversion and look at all the options. Just as multiple advertising channels have an additive effect on the brand (not always visible to our last-click analytics), multiple conversion goals help us make our interactions with customers deeper and more interesting.

]]> By: Cody Merritt http://www.searchenginejournal.com/10-types-of-landing-page-goals-for-ppc-campaigns/17849/comment-page-1/#comment-1199465 Cody Merritt Thu, 18 Feb 2010 20:36:41 +0000 http://www.searchenginejournal.com/?p=17849#comment-1199465 Great post Megan. This last part on PPC landing page should be in everyone's industry best practices handbook. Look forward to future posts. Great post Megan. This last part on PPC landing page should be in everyone’s industry best practices handbook. Look forward to future posts.

]]> By: Crimsongirl http://www.searchenginejournal.com/10-types-of-landing-page-goals-for-ppc-campaigns/17849/comment-page-1/#comment-1199279 Crimsongirl Thu, 18 Feb 2010 16:40:34 +0000 http://www.searchenginejournal.com/?p=17849#comment-1199279 Please don't recommend everyone use Google Analytics and especially Google Conversion Tracking. Google knows too much already. I feel like our industry is shooting ourselves in the foot by letting Google figure out how much money we make off each website and each keyword. I agree it is important for the ecommerce manager to know these, but Google doesn't need to know it. It allows them to figure out how much you are willing to pay for a click and to set the minimum bids on AdWords accordingly. Please don’t recommend everyone use Google Analytics and especially Google Conversion Tracking. Google knows too much already. I feel like our industry is shooting ourselves in the foot by letting Google figure out how much money we make off each website and each keyword. I agree it is important for the ecommerce manager to know these, but Google doesn’t need to know it. It allows them to figure out how much you are willing to pay for a click and to set the minimum bids on AdWords accordingly.

]]> By: Jody Pirrello http://www.searchenginejournal.com/10-types-of-landing-page-goals-for-ppc-campaigns/17849/comment-page-1/#comment-1199265 Jody Pirrello Thu, 18 Feb 2010 16:23:04 +0000 http://www.searchenginejournal.com/?p=17849#comment-1199265 Great post. I'm a huge fan of Google Analytics Events too. It makes secondary goal tracking so easy and can help you understand who your campaign is attracting versus who you targeted (e.g. high RSS subscribe and low white paper downloads). Purchase will almost always be king, but those secondary goals add a lot of value too. Great post. I’m a huge fan of Google Analytics Events too. It makes secondary goal tracking so easy and can help you understand who your campaign is attracting versus who you targeted (e.g. high RSS subscribe and low white paper downloads). Purchase will almost always be king, but those secondary goals add a lot of value too.

]]> By: Megan Leap http://www.searchenginejournal.com/10-types-of-landing-page-goals-for-ppc-campaigns/17849/comment-page-1/#comment-1199190 Megan Leap Thu, 18 Feb 2010 14:26:39 +0000 http://www.searchenginejournal.com/?p=17849#comment-1199190 Yes, I would agree that conversion optimization is the *new* SEO. ;-) Yes, I would agree that conversion optimization is the *new* SEO. ;-)

]]> By: Megan Leap http://www.searchenginejournal.com/10-types-of-landing-page-goals-for-ppc-campaigns/17849/comment-page-1/#comment-1199189 Megan Leap Thu, 18 Feb 2010 14:25:47 +0000 http://www.searchenginejournal.com/?p=17849#comment-1199189 You hit the nail on the head Tom! You hit the nail on the head Tom!

]]> By: Bronson http://www.searchenginejournal.com/10-types-of-landing-page-goals-for-ppc-campaigns/17849/comment-page-1/#comment-1198966 Bronson Thu, 18 Feb 2010 10:20:51 +0000 http://www.searchenginejournal.com/?p=17849#comment-1198966 Sorry about the poor English in the last sentence. It was a re-write / edit fail. Sorry about the poor English in the last sentence. It was a re-write / edit fail.

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